Meet LearningRoots
Learning Root is a UK-based publishing brand specializing in creative
Islamic
educational resources for children. From storybooks to games, Learning Root inspires young minds with
products that
instill fun, faith, and foundational values. Despite a strong mission, the company needed expert website
optimization to reach its full potential in conversions and engagement.
The Challenge
Learning Root faced a roadblock in scaling its e-commerce
growth.
Their website had solid traffic but was not converting at its full potential. The challenges included:
- Low Conversion Rates: Visitors weren’t moving through the purchase funnel efficiently.
- User Experience (UX) Gaps: Key sections of the site had friction points that hindered
engagement.
- Experimentation: No structured A/B testing had been conducted to optimize page performance.
The company sought a partner to redesign its conversion
strategy and
provide actionable insights backed by data to maximize online revenue.
The Approch
We crafted a robust, full-service Conversion Rate Optimization (CRO) plan for Learning Root, leveraging
user behavior analysis and strategic enhancements:
Product Page Optimization
Streamlined Navigation for Effortless Product
Exploration
We optimized Learning Root's product pages to enhance the browsing
experience, making
it seamless for parents to navigate through various educational products. Each product category
was
strategically displayed for easy comparison and quick access.
Drop Day Urgency
Maximizing Sales with Strategic Drop Day Messaging
To drive engagement, we implemented urgency tactics that made Learning
Root’s site feel
active and in-demand. On drop days, notifications were displayed to show which popular
educational products
were selling fast, motivating parents to make timely purchases.
Cross-Selling
Boosting Revenue with Strategic Cross-Selling
By introducing targeted cross-sells across key product pages, we
successfully increased
average order value (AOV) per customer. This strategy was refined and validated through A/B
testing, showing
a significant boost in conversion rates and overall revenue per visitor.
