Case Study: Rangreli GA4 Optimization for Accurate Marketing Analytics

Meet Rangreli

Rangreli is a dynamic e-commerce brand that curates unique, handcrafted products infused with cultural artistry. As the brand expanded, the need for precise data tracking and analytics became critical to making informed business decisions. Rangreli partnered with us to optimize their GA4 setup, ensuring accurate data collection and actionable insights for better performance tracking.

The Challenge

Rangreli faced significant hurdles in its analytics setup, which impacted decision-making and campaign effectiveness.

UTM Inaccuracy: Tracking inconsistencies led to misattributed traffic sources, skewing campaign performance data.
Data Discrepancies: Mismatched reporting between platforms created confusion in revenue attribution.
Dashboard Limitations: Existing reports lacked actionable insights and real-time tracking capabilities.

To maximize the potential of its marketing analytics, Rangreli sought a partner to refine its GA4 structure and create reliable dashboards for enhanced data-driven decision-making.

The Approch

We implemented a structured GA4 optimization plan tailored to Rangreli’s needs, ensuring clean data collection and actionable reporting:

GA4 Audit & Cleanup

Ensuring Accurate Data Collection & Reporting

We conducted a comprehensive GA4 audit to identify misconfigurations, redundant tracking setups, and gaps in event tracking.

UTM Standardization & Governance

Improving Traffic Source Accuracy

We established a robust framework for UTM parameters to improve traffic source accuracy and prevent discrepancies.

Enhanced Event Tracking

Capturing Detailed User Interactions

Custom GA4 events were set up to capture detailed user interactions, providing deeper insights into behavior and conversions.

Interactive Dashboard Development

Real-Time, Actionable Insights

A real-time, user-friendly dashboard was built to provide at-a-glance performance metrics for Rangreli’s key stakeholders.

Result

✅ 95% Accurate UTM Attribution

🚀 2.5X Faster Reporting

📊 Advanced GA4 Dashboarding

What they said about us:

Excellent

Expert insights, seamless execution, and game-changing results!

Partnering with Starluxe Tech transformed how we use GA4. Their structured approach to tracking and dashboarding gave us clear visibility into our business performance. We now have reliable data that drives better marketing and sales strategies.

Prashant Sharma

Founder, Rangreli Craft